In 2007, the Kansas East and Kansas West United Methodist conferences voted to embark on a capital campaign to raise funds for camping, campus ministry and church growth and development. As marketing and communications director for the two conferences, I had significant responsibilities for developing the printed materials, finding and hiring a video production company to create the campaign video and working closely with the video production company on developing the script.
As part of the ongoing educational process, I regularly produced electronic newsletters about the process we were going through. With conference leaders, I guided the process of developing a theme for the campaign and then worked with a graphic designer to develop the logo.
I worked closely with the hired consultant and campaign directors on the printed materials and wrote the content for each piece. The Kansas West United Methodist Conference had a goal of more than $3 million for the campaign. The final pledge total was more than $5 million. The Kansas East United Methodist Conference had a pledge goal of $5.3 million and nearly met the goal with $5.2 million in pledges.
Since the conclusion of the initial campaign, I have done at least one newsletter update each year, written numerous articles for the conference websites about projects funded through Bridges to the Future, and worked with my video production staff to create an annual campaign update video to show at our annual meetings.
Although the economy has been poor through the early years of the campaign, individuals and churches have remained faithful to the campaign.
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