While working for the Kansas Credit Union Association, one of my projects was a complete redesign of the print newsletter mailed to credit union staff and members across the state. The original format was an 8 1/2 x 11 magazine format printed in two colors. The goal was to update the look and incorporate the credit union association’s logo more fully into the design. They also wanted to reduce the amount spent on postage by changing the size of the publication to something smaller.
I chose to explore a 5 1/2 by 4 publication with more emphasis on the use of images with the articles to make the magazine more attractive to read. We continued to go with a two-color printing option and use duo-tone photography. Samples below:
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